The Goal
With limited resources and a small team, DeForest was looking for ways to reach more than the usual voices. The village was looking to streamline communications and centralize data to better understand community priorities and provide residents with more opportunities to get involved.
The Approach
DeForest’s commitment to effective engagement was entrusted to Stacey Harmon, the Community Ambassador. Using Social Pinpoint, Stacey has made residents aware of ongoing projects and used creative tools to let the public get involved in decision-making. She’s harnessed digital tools to increase the village’s reach and surpass expectations.
“We wanted a platform that we could encompass all of our projects, across all departments that brings everybody from our residents, village board, trustees, and community stakeholders to one landing page that they could then see what’s going on in the village and have all that information right at their fingertips.”
– Stacey Harmon, Community Ambassador
Results Beyond Expectation
DeForest’s resourceful approach yielded impressive results. In an alleyway development project, the village received over 350 responses to a survey, a far cry from the anticipated 100. The village’s proactive engagement efforts struck a chord, opening up a broader dialogue with residents. In this project, DeForest’s team harnessed a wide array of content tools and resources including Social Pinpoint Flow Survey. Even seemingly simple tools like the Timeline played a crucial role in fostering transparency and accountability.
Buoyed by its accomplishments, Stacey envisions a future where the village continues to lead in community involvement by looking to embrace evolving technologies and methodologies, further solidifying its commitment to inclusivity and transparency by creating a centralized hub that resonated with residents seeking information and connection.
