Social Pinpoint

City of Durango Wins IAP2 Organization of the Year Award

The City of Durango has been named the 2025 Organization of the Year by the International Association for Public Participation (IAP2), a remarkable honor recognizing exceptional leadership, innovation, and impact in public engagement.

This recognition underscores Durango’s work to foster a culture of engagement rooted in collaboration, trust, and transparency, where community voices play a central role in shaping local decisions and opportunities to participate are accessible, inclusive, and impactful.

At Social Pinpoint, we’re proud to support Durango on this journey and are thrilled to see their commitment to meaningful public engagement celebrated on a global stage.

Investing in People and Processes

Effective public engagement requires more than good intentions—it demands deliberate investment in both personnel and processes. Recognizing this, the City of Durango set out to build a program capable of reaching the entire community, fostering trust, and creating genuine opportunities for residents to participate.

A cornerstone of this effort was the creation of a Community Engagement Specialist position, tasked with reimagining the City’s approach to public participation and addressing long-standing challenges such as fragmented outreach and inconsistent communication.

Funding this pioneering role marked a pivotal moment in Durango’s commitment to transparent, inclusive engagement. The position filled a critical gap between leadership, staff, and the public, providing the expertise needed to build a modern engagement program from the ground up—designed to break down barriers, rebuild trust, and create two-way channels for resident input through surveys, workshops, and online platforms.

By positioning the Community Engagement Specialist within the City Manager’s Office, Durango ensured staff training, coordinated focus groups, aligned messaging, and established clear pathways for resident participation. Creating this shared understanding of project goals internally allows residents to receive consistent, clear information, making every opportunity to engage more accessible, meaningful, and impactful.

Engage Durango: A Digital Hub for Community Input

Building on stronger internal coordination and a shared vision for engagement, the City of Durango took the next step: expanding into digital participation.

The launch of Engage Durango, Durango’s Social Pinpoint-powered online engagement hub, marked a pivotal moment in centralizing community input and modernizing the way residents interact with local government. The platform allows residents to explore projects, stay up to date on initiatives, and provide feedback on their own terms, offering a user-friendly, interactive experience that makes participation both accessible and engaging.

Intuitive search, filter, and sorting options across 12 categories help users find projects that align with their interests. Projects are organized into three stages: open (currently requesting feedback), active (in development or construction), and closed, which gives residents a clear view of the lifecycle of local initiatives.

With more than 40 interactive tools at their disposal, Durango staff can tailor each project page to the specific needs of the initiative—whether collecting quantitative data, qualitative insights, or spatial feedback. This flexibility ensures each engagement opportunity is aligned with project goals while creating an experience that encourages residents to participate and return for future input.

In its first year alone, Engage Durango attracted over 24,000 visitors. Today, the City continues to leverage the platform alongside in-person events and community programs, meeting residents where they are and providing convenient, interactive, and impactful opportunities to share their perspectives.

Creative Engagement and Focused Feedback

To complement its online engagement efforts, Durango has introduced hands-on initiatives that make participation both fun and impactful.

One standout example is Nerds Night Out, a monthly trivia night focused on Durango history and municipal government processes. The event offers a lively way to engage younger residents while also serving as a valuable feedback tool. For instance, a question about a past sales tax reauthorization revealed gaps in public knowledge, helping City staff identify opportunities for clearer communication and civic education.

Another example is Durango’s Neighborhood Walk and Rolls outreach effort, which brings City Councilors directly into local neighborhoods to connect with residents who may not typically attend formal council meetings. These casual, two-way conversations allow residents to share their perspectives on local issues and successes, strengthening community relationships and providing real-time feedback. Locations and times are tailored to community needs, and sessions are designed to be informal, with no agendas or presentations, so residents can speak openly and comfortably.

Durango has also implemented a Focus Group framework as part of its broader engagement strategy. Unlike traditional boards or task forces, focus groups are small, targeted discussions that allow staff to gather diverse perspectives on specific projects, ensuring recommendations are informed by direct community feedback. To remove barriers and foster inclusivity, the City provides translation and interpretation services, childcare, and food at these sessions, helping ensure participation from a wide and representative cross-section of the community.

A New Era of Engagement

The City of Durango has redefined public engagement. It is no longer limited to participation on boards and commissions or treated as a routine formality. Instead, engagement is embedded in every decision-making process, ensuring residents are informed, heard, and able to influence decisions that shape their community.

Being named the 2025 IAP2 Organization of the Year is a well-deserved recognition of Durango’s innovative approach and unwavering commitment to putting residents at the center of governance. We’re proud to see their leadership acknowledged and look forward to watching them continue to raise the bar for inclusive, impactful engagement in the years ahead.

Ready to elevate your approach to community engagement?

Schedule a call with our team of engagement experts to get started.   

 

How Social Pinpoint Is Shaping the Future of AI in Community Engagement

At Social Pinpoint, we’re committed to partnering with organizations to build cultures of engagement within their own teams and across the communities they serve. To support that mission, we’re developing a comprehensive suite of AI-powered tools and features that help turn feedback and engagement touchpoints into clear, actionable insights. 

Our AI strategy is focused on empowering governments, utilities, transportation, and energy providers to streamline operations, reduce manual effort, and make data-driven decisions, while consistently upholding the highest standards of community trust, data security, and operational transparency. 

Our Approach to AI Development

Our AI features and tools are designed to support, not replace, human insight and community voice, with a focus on driving efficiencies for engagement teams by automating routine tasks and freeing up more time to analyze, respond to, and act on community feedback. 

Forward-Thinking AI, Purpose-Built for Community Engagement

Social Pinpoint is committed to integrating AI in ways that are practical, purposeful, and secure. We’re building AI tools specifically for community engagement, designed to help teams efficiently summarize large volumes of feedback, detect emerging trends, improve information capture, and deliver dynamic, real-time reporting that cuts through the noise.  

Our AI Analysis Assistant, available now, uses natural language processing to automatically analyze open-ended feedback, instantly surfacing sentiment, identifying key phrases, and organizing thousands of responses in real-time. With continuous data collection and live reporting, it’s already helping our customers make faster, more data-driven decisions with confidence. 

With more exciting AI features in development, we’re continuing to improve and expand our toolset (already one of the most comprehensive on the market), ensuring our platform remains the best-in-class solution for delivering transformative community engagement. 

Collaborating with Industry Leaders

We don’t build in isolation. Social Pinpoint actively engages with public and private sector leaders to develop AI solutions that are scalable, interoperable, and rooted in global best practices, keeping our products and our customers ahead of the curve.

The Bottom Line

AI is transforming how organizations engage with their communities. At Social Pinpoint, we’re not just keeping pace; we’re setting the standard for secure, ethical, and practical AI in community engagement technology.  

From deeper insights to faster workflows, we’re committed to making it easier than ever for organizations to deliver more transparent, inclusive, and impactful community engagement, both today and into the future. 

Ready to elevate your approach to community engagement?

Schedule a call with our team of engagement experts to get started.   

PlanRVA’s Community-Led Rural Transportation Analysis Earns National Excellence Award

PlanRVA, the Richmond Regional Planning District Commission serving nine Virginia localities, has earned national recognition for its Rural Transportation Analysis. The initiative received the 2025 Excellence in Regional Transportation Award from the National Association of Development Organizations (NADO), which honors projects that strengthen regions by advancing priorities like equity, safety, resilience, public involvement, and transit.

PlanRVA’s Rural Transportation Analysis provides a scalable framework to tackle unique transportation challenges rural communities face, rooted in the belief that effective solutions begin with listening. By engaging residents across the region and gathering firsthand insights into their daily experiences, the project shaped recommendations grounded in the lived realities of communities throughout the region.

At Social Pinpoint, we’re honored to have played a role in this award-winning project. Powered by our platform, PlanRVA’s dedicated Rural Transportation Analysis project page offered residents a centralized space to stay informed, ask questions, and contribute meaningfully throughout the planning process. This partnership reflects our shared commitment to inclusive engagement, ensuring communities have a direct voice in decisions that affect their daily lives.

How PlanRVA’s Community-Driven Approach Shaped Rural Transportation Solutions

Rural transportation planning means more than laying out bus routes. It’s about understanding how people move through less densely populated areas, identifying the barriers they face, and co-creating solutions that effectively address real needs. These regions often grapple with long travel distances, limited infrastructure, and fewer funding opportunities, making it harder for residents to access jobs, healthcare, education, and daily essentials.

PlanRVA’s nine-month Rural Transportation Analysis set out to change that narrative across five Virginia counties: Charles City, Goochland, Hanover, New Kent, and Powhatan. At its core was a simple but powerful goal: identify mobility challenges and co-develop practical, community-driven solutions.

Throughout the project, PlanRVA prioritized building strong, two-way communication with the communities it serves, recognizing that successful rural transportation planning requires more than technical analysis; it depends on listening to the people who experience these challenges every day. From the outset, public engagement was embraced as an essential and ongoing part of every stage of the process, not just a procedural step.

To support this commitment, PlanRVA launched a dedicated online project page using Social Pinpoint. This page served as an accessible, centralized hub where residents could explore project details, ask questions, and follow progress every step of the way.

Having one platform to point the public to for all our programs, plans, and opportunities for input was important. Using Social Pinpoint’s survey tool helped us practice asking the right types of questions and simplifying our language. The platform has creative tools (like the Social Map) that provided valuable data and encouraged public interaction.” — Holly Gordon, Senior Community Engagement Manager, PlanRVA

Key features included:

  • Downloadable resources such as a Community Guide outlining the project’s goals and structure, fact sheets summarizing key findings, and technical appendices for those interested in a deeper dive into data and methodology.
  • A visual project timeline that mapped out milestones, deliverables, and engagement phases, helping residents track progress and see where and when they could participate.
  • A “Who’s Listening” section that introduced members of the project team, putting names and faces to the effort, which helped build trust with the community.
  • An open question box where residents could ask questions and feel assured that the project team was actively listening and ready to support them.
  • A plain-language FAQ that offered additional project context and addressed common questions in a clear, approachable way.
  • Clearly displayed contact information so residents always knew how to reach someone directly.

When it came time to gather input, PlanRVA used Social Pinpoint’s Form tool to launch a community survey aimed at identifying travel habits, mobility challenges, and transit priorities. Residents were also invited to use Social Pinpoint’s interactive Map tool to drop pins marking common destinations across the five counties. This spatial data provided valuable insights into travel patterns and highlighted key locations vital to improving rural mobility.

With nearly 500 responses, the survey provided a wealth of insight into the daily transportation realities of rural residents and highlighted several key challenges: long travel distances, limited public transit options, the high cost of vehicle ownership, and accessibility barriers for older adults and people with disabilities. Residents also expressed a strong desire for flexible, reliable, and affordable transportation options.

Using this feedback as a foundation, PlanRVA developed practical strategies—such as expanding microtransit, coordinating volunteer driver programs, and adding new fixed-route transit options—that are detailed in the new Rural Transportation Analysis (RTA) Final Report. The next step is to identify implementation actions and pursue funding opportunities at the local, state, and federal levels so PlanRVA can work with partners to bring these solutions to life.

Community Engagement as the Foundation of Rural Transportation Planning

PlanRVA’s Rural Transportation Analysis exemplifies the power of treating community engagement as a cornerstone of planning. Through clear communication and accessible tools like surveys, interactive maps, and open forums, they built trust with rural residents and local stakeholders, uncovered valuable insights, and shaped solutions grounded in the lived experiences of the community. This collaborative approach enabled the team to propose thoughtful strategies rooted in community realities—not assumptions—and is a key reason the project is earning national recognition and setting a new standard for regional transportation planning.

Ready to engage your community in a more meaningful way?

Whether you’re just getting started or looking to take your engagement efforts to the next level, Social Pinpoint helps you connect with your community in more effective, accessible, and meaningful ways. Book a free demo or get in touch to learn how our team can support your next initiative.

Ben Cowling to Lead the Future of Community and Stakeholder Engagement

Social Pinpoint (SPP) is excited to announce the appointment of Ben Cowling as its new Chief Executive Officer. A highly accomplished executive with a proven track record in scaling technology-driven businesses, Ben brings a wealth of experience to lead the company into its next phase of growth, innovation, and expansion.

Ben joins SPP with 20 years of SaaS and technology services leadership experience, in both the GovTech and commercial sectors. Ben’s leadership of SPP will further strengthen the company’s commitment to helping organisations establish deeper connections, improve decision-making, and enhance transparency and accountability through advanced, interactive community engagement platforms.

Ben succeeds long-term SPP CEO Craig Chudleigh, who joins the SPP Board after 10 years of exceptional leadership. The company extends its deepest gratitude to Craig for his invaluable contributions, which have been central to Social Pinpoint’s growth and success to date.

Ben will focus on driving Social Pinpoint’s global expansion, particularly in the North American market, enhancing product innovation for both the Social Pinpoint and Consultation Manager solutions, optimising operations, and identifying new strategic growth opportunities to deliver even greater value to our customers. His approach will guide the company as it continues to set new standards for how governments and organisations connect with their communities.

“We are delighted to have Ben join the SPP team as we enter the next phase of our growth journey,” said SPP Board Director Craig Chudleigh. “Ben’s leadership expertise in scaling SaaS businesses and driving customer-focused strategy will be an asset to the team. I am very proud of what we’ve achieved with SPP so far and look forward to continued success under Ben’s leadership.”

“I’m incredibly excited to lead Social Pinpoint at this pivotal time,” said Social Pinpoint CEO Ben Cowling. “Community engagement has never been more important, and I look forward to leveraging our technology to help organisations build meaningful connections with the people they serve. By elevating community voices and creating inclusive spaces for dialogue, we can ensure that engagement leads to lasting, positive impact.”

Founded in Australia, Social Pinpoint is the market leader in social and community engagement in both the ANZ and North American markets supporting over 680 customers. With backing from private equity firm Advent Partners, SPP is ripe for accelerated global growth and continuing to deliver best-in-class community stakeholder engagement solutions.

Trade Negotiations and Tariffs: Why Social Pinpoint Customers in Canada Will Remain Unaffected

Recent trade discussions have raised concerns about potential tariff impacts. We want to assure our Canadian customers that Social Pinpoint will remain unaffected by these changes.

As an Australian-based company with established operations in Canada, we are fully committed to providing uninterrupted service. Our pricing, data hosting, and overall services will remain the same, ensuring a seamless and reliable experience for all our customers.

Here’s what you need to know:

  • Australian-Based Company with Operations in Canada: While Social Pinpoint is headquartered in Australia, we also have a strong operational presence in Canada. This ensures that our services, pricing, and platform will remain completely unaffected by any proposed tariffs or trade negotiations.  
  • Local Data Hosting & Compliance: Customer data in Canada is securely hosted on servers located within the country, ensuring full data sovereignty. Similarly, customer data in the US is hosted on servers based in the United States, ensuring compliance with all local regulations in both regions.
  • Uninterrupted Service & Support: These trade developments will have no impact on the performance, availability, or support of your Social Pinpoint platform. Your data and services will remain fully operational across Canada, the US, and all other regions, with no changes to our pricing structure.

If you have any questions or concerns, please don’t hesitate to reach out. We remain dedicated to maintaining the highest standards of service, transparency, and customer satisfaction.

Thank you for your continued trust in Social Pinpoint!