With the new year upon us it is a great time to take a step back and reflect on the past 12 months. What new tools and techniques were used to connect with stakeholders and communities in 2016? By paying attention to what worked and what didn't work it can help us adjust to improve our engagement strategies in 2017.
We've canvased around the office and have come up with a list of trends we think you should watch out for this year:
1. Mobile Video
Mobile video views are growing at a rate of almost 6 times compared to desktop views. In addition, vertical videos are projected to be the norm by 2018. If you haven't embraced video; and especially mobile video as part of your engagement tool kit, it is time to get on board.
2. Interactive Content
Getting people to actively participate instead of just passively consuming information will lead to better results on your next engagement project. Think interactive mapping, images, assessments or infographics.
3. Virtual and augmented reality
We can all recall hordes of people wandering around staring at their mobile devices - all in the aim to catch Pokémon! Providing a connection between the online and real world has shown that it can get real results.
4. Mobile First Engagement Strategies
It would be hard to argue against the fact that the future of the internet is mobile. It should be assumed that users will be accessing your digital engagement tools through a mobile device such as a smart-phone or tablet. We now have a real opportunity to integrate our content with a users lifestyle on the go; this needs to be considered and brought into our engagement strategies.
We'd also love to hear your ideas; feel free to visit our Trends for 2017 Ideas Wall to share your thoughts!
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