Location: Salt Lake City, Utah
Goal: The purpose of this project is to update the Herriman Parks, Recreation, Open Space and Trails Master Plan. Herriman is one of the fastest growing communities in the US, making the planning for parks, trails, open spaces and recreation facilities and programs essential.
Herriman City is one of the fastest growing communities in it's region and an up-to-date and comprehensive Parks, Recreation, Open Space and Trails Master Plan is essential to ensure the acquisition, development and maintenance of facilities and programs in Herriman keeps pace with the demands and needs of the community.
Planning is currently underway for updating existing parks, recreation and open space and trails of the Herriman City General Plan. The city is using an interactive map to ask for feedback from the community to ensure that their plan meets the needs of community members.
Landmark Design always incorporates comprehensive public involvement processes in projects like this, regardless of variable project budgets. When resources are tight, they need to be creative. Their challenge in Herriman was to provide a range of public input opportunities to help ensure the vision and ideas that emerge are representative of those of the general populace. In recent years, they have noted that fewer and fewer people attend in-person meetings, many opting instead to participate on-line and through social media. It was therefore critical that they find cost-efficient and engaging public involvement tools to reach as many people as possible.
Landmark Design began with a pretty standard approach, utilizing a screenshot and link to Social Pinpoint on the project webpage. However, participation really soared when the tool was advertised on Herriman’s social media accounts and website. They also directly emailed people who had attended our public scoping meetings or who had participated in focus interviews.
Implementing Social Pinpoint
Landmark Design had been interested in testing out Social Pinpoint since first hearing about it, and they thought that since people are usually very enthusiastic about parks, the Herriman project would be a good pilot project to evaluate it. There were some early challenges as they made it through the learning curve, but they have been generally thrilled with Social Pinpoint as a new tool to provide an additional layer of input. They have found the provision of spatially-related comments on aerial imagery particularly helpful, and were pleased that several participants uploaded photos to help illustrate their ideas. In essence, Social Pinpoint input has helped provide some of the detail they used to receive in our face-to-face public meetings.
Their public involvement plan incorporated the use of a project webpage linked to various Herriman City social media accounts, a statically-valid survey, focus interviews, public scoping meetings, a project steering committee, and of course, Social Pinpoint. They have found that a variety of avenues are necessary to provide a clear picture of where a community is at present and where it wants to go in the future, and this project was no exception.
Key Findings & Closing the Loop
They had 842 unique users who spent an average of twelve minutes and forty-eight seconds on the Social Pinpoint site. Seventy-six unique stakeholders submitted 126 comments and ten photos.
They summarized the results for presentation to our steering committee, city leaders and staff. Social Pinpoint results are currently being summarized in conjunction with the results of other outreach efforts, helping to confirm needs, desires and trends. The cumulative results will eventually be documented in the final plan to help the public and city leaders understand how public needs and desires are addressed.
One option they would like to try is to have this option up and running before our first public meetings, so they can instruct attendees on how to navigate the site and leave comments and ideas. They have even discussed using digital tablets at the meetings to allow those in attendance to test the site during the event. They are currently working with our Social Pinpoint liaisons to improve reporting and analysis options to better serve projects of this nature.