At the beginning of the year we canvased around the office to come up with a list of digital engagement trends to watch out for in 2017. 12-months have passed and it's time to reflect on our projected trends to see how accurate our top technology trends in 2017 were.
1. Mobile Video
As predicted, mobile video views continued to grow in 2017. Every second, a million minutes, or almost 17,000 hours of video content will cross the network by 2021, according to Cisco. Video is changing how we communicate with our communities and stakeholders; and how people, in general, communicate with each other.
2. Interactive Content
Interactive content is a blend of rich media, visual storytelling, and participatory narrative to keep your viewers or community engaged. Obviously, we are passionate about the use of interactive mapping but we have also seen a strong increase in the use of interactive images this year. To respond we have included a new image uploader to allow people to actively participate instead of passively consuming information.
3. Virtual and Augmented Reality
We can all recall hordes of people wandering around staring at their mobile devices - all with the aim to catch Pokémon. Since then, virtual and augmented reality has taken off - Special mention to Apple and its iphone embedded Augmented reality software.
Virtual and augmented reality gives people an interface to play with. They can enter a new enhanced physical world and experience a new virtual dimension - however, this technology isn't something to implement overnight. It takes careful planning and consideration. Cost, time, and an estimated outcome. All these questions need considering before your organization decides to plan for augmented and virtual reality. If you're looking at using augmented reality on your next project, read our article, "Is augmented reality the future of engaging with the community?" to help get you started.
4. Mobile First Engagement Strategies
Nearly 80% of Americans own smartphones and they are using them. Mobile is fast becoming the preferred way to interact online and this is also true in the digital engagement space.
Our prediction about mobile first technological trends couldn't be truer. Mobile users accessing Social Pinpoint have doubled in the past year alone and will continue to increase in 2018. Our exciting new tools and features in 2018 will all be designed for a mobile-first experience.
Plan your online engagement for mobile first - be concise, limit open-ended questions, adjust content for small screens and always test on a mobile platform before going live.
Coming Soon: 2018 Community Engagement trends
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