2020 really threw a spanner in the works when it came to how we communicate with each other. Engagement professionals have been faced with a dilemma: how do we connect with a disconnected community?
No matter your industry, we all had to quickly learn and adapt to new technology to keep moving forward.
The increasing importance of digital engagement
During the pandemic, businesses moved dramatically towards digital channels and relied on them to stay connected during world-wide lockdowns and social distancing. A recent McKinsey Global Survey found that responses to COVID-19 have accelerated the adoption of digital technologies by several years — and that many of these changes could be here for the long haul. In community engagement specifically, we saw a 71% increase in the adoption of digital tools in 2020.
At Social Pinpoint, we see this as a real opportunity, and we’re excited about the digital transformation that we’ve seen take place in the last year. This is a chance to establish a “new normal” in community engagement where we rethink how we engage with a wider audience and make participation opportunities more accessible than ever.
We have focused on innovating our current digital suite of community engagement tools to ensure it’s easier for our clients to connect and foster more meaningful conversations with the community. We are building for an entirely new era of digital engagement—where communities who are socially distant can be more engaged than ever.
Powerful New Digital Survey Tool
Surveys allow community engagement professionals to obtain rich data on a wide variety of topics. With an increase in digital technology adoption, we made it a priority to develop our Survey Tool further to provide more advanced functionalities. The new features will transform how you engage your community with fully-customisable surveys created in minutes. With over ten question types, a sophisticated visual builder and various preview modes, our Survey Tool offers a full stack of capabilities to ensure you understand exactly what your community want, need, and expect.
In 2021, we want to embrace the “new normal” and empower organisations to drive their community engagement strategy forward using innovative digital tools. Digital surveys have the power to give your community a voice, help you understand the “why” behind critical issues, and make informed decisions based on real data. We can’t wait to see how our latest improvements will further advance community engagement professional’s ability to expand and diversify their community reach and obtain feedback anywhere, at any time.