Article

Why it’s important to be innovative [community engagement]

Community engagement projects come in all shapes and sizes, as do the methods used by practitioners to engage with their communities. Regardless of the project, or the method used, the common objective is to collect meaningful data that can be analysed and used to make informed decisions. We all know the benefits of good community engagement. …

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Handling misinformation [keep your engagement on track]

Community engagement often involves contentious issues that evoke emotional responses from the community. Unfortunately, these responses can lead to ‘scare campaigns’ that promote misinformation, completely derailing the engagement process by raising unrelated issues. Are you enjoying this article? Access our free Infographics Library on all things engagement. Download Now These misunderstandings can spread quickly and lead to the …

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Demographic profiling – know your community

When preparing a community engagement strategy, you need to know who your community members are, because if you don’t understand key aspects about your community, such as their history, age, social and economic characteristics or even their political persuasion, your engagement may not be as effective as it could be … Are you enjoying this article? …

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Our tools play well with others [Digital Engagement]

The range of project types in the world of online engagement/ outreach is very broad – ranging from multi-million dollar infrastructure projects affecting tens of thousands of people through to consultation with small community groups on a project such as a skate park design. Different projects will require different tools; and often projects will require a collection …

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Coffee & Cake With Krystle Gray

Krystle Gray is the Principal Manager, Communication and Stakeholder Engagement at Roads and Maritime Services in New South Wales. Krystle manages 30 staff throughout NSW who are involved in community engagement on the agency’s road network planning, maintenance and improvement projects across the State. She has worked with Roads and Maritime for three and a half years and …

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Online Engagement Vs Social Media [Key Differences]

As we have previously documented, online community engagement is a cost effective way to reach a large cross-section of the community and stakeholders – but what types of online tools should you be using? Online engagement can occur in numerous shapes and forms, with purpose built engagement platforms and social media tools being among the …

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Conflict in community engagement [embrace it]

Let’s face it, when undertaking community engagement, conflict is something that is going to be encountered at some stage. While it might be tempting to avoid conflict at all costs, it should be embraced; when managed effectively it can contribute significantly to the public awareness of the project and produce great project outcomes. The key is …

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3 Reasons why offline is always better [community engagement]

There is no doubt that we, as a society, are increasing our online presence both socially and professionally; most communication is done online and many relationships are formed and maintained online, we are bombarded with never-ending status updates on social media and we have access to 24 hour news feeds. While the online world has its …

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Why it is important to engage right from the start [bring them along on the journey]

When a project aims to benefit the community, it’s success often relies heavily on how well it addresses the community’s expectations and responds to an identified problem / issue. Early inclusion of the community can add significant value to a project – it enables you to use stakeholder opinions to shape the scope and vision …

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Coffee & Cake With Penny Amberg

Social Pinpoint is interested in what our colleagues in the engagement profession are achieving, the challenges they face and knowledge they can share about the profession. This week, we chat to Penny Amberg, who is the Community Development and Engagement Coordinator at Port Stephens Council. Penny is passionate about community engagement and the important role …

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